Marketing Instytucji Naukowych i Badawczych
2012, Nr 2(3)

Introduction

Witold Wiśniowski

Scientific and research institutions' utilization of Internet tools for marketing research

Damian Dec

Fairs as a tool of marketing activity of research and scientific institutions

Marcin Gębarowski

Science, technology and business - market or interactive coordination

Håkan Håkansson

Implementing new marketing strategies in scientific and research institutions

Mirosława Pluta-Olearnik

E-marketing of research and scientific institutions - psychological aspect

Karol Wolski

Cooperation of universities as an element of support for innovation in regions

Piotr Danielewicz Mateusz Wróblewski

Balanced branding of the employer created by means of social media - a factor of success in personal marketing

Iris Kaiser

Advertising - psychological aspects of the influence of marketing tricks

Aneta Olejniczak

Social responsibility in business in theory and practice

Adriana Paliwoda-Matiolańska

Media relations - promoting scientific and research institutions in the media in Poland and Europe

Joanna Pruchnicka

Informational foundations for marketing decisions in the process of product commercialization

Bogdan Sojkin

Inbound marketing as a form of the internet marketing

Witold Świeczak

Communication in times of crisis as an element of building an efficient brand

Dariusz Tworzydło

Strategic significance of the brand in the activities of an organization

Grzegorz Urbanek

Visual identification and its role in shaping brand awareness and marketing communication

Katarzyna Wrona

The image of universities from the point of view of students and high school graduates

Michał Grech

Modern library and the promotion of a scientific institution

Kamila Kaczyńska

The role of marketing of higher education institutions in creating the image of cities and regions

Anita Kijanka

Research and scientific achievements as media events

Jaromir Matulewicz

Commercialization of technology – efficient sales of patents, licenses and results of research

Dariusz Trzmielak Jacek Kosiec

Authors

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