Marketing Instytucji Naukowych i Badawczych
2012, Nr 4(5)

Introduction

Witold Wiśniowski

Cooperation of scientific centres and companies on implementation of research results

Dariusz Trzmielak

International orientation in the strategy of scientific and research institutions

Mirosława Pluta-Olearnik

Determinants in the marketing of a research and scientific institution

Bogdan Sojkin Jakub Jasiczak

The role of personal marketing in forming the image of a science organization

Agnieszka Izabela Baruk

Educational Fairs as a Form of Promotion of Higher Education Institutions

Marcin Gębarowski

Event marketing as one of the forms of marketing innovation in scientific and research institutions

Aneta Olejniczak

Google AdWords advertising in higher education marketing

Radosław Dawidziuk

Content marketing as an important element of marketing strategy of scientific institutions

Witold Świeczak

International marketing communication - cultural context

Dominika Hirsch

Image development in the Internet - opportunities and threats

Zbigniew Chmielewski Dariusz Tworzydło Hubert Ochmański

Marketing Communications in Industrial B2B Markets enhancing the Value of the Corporate Brand relying on Common Added Values

Jose Ignacio Monrabal

Virtual press office as an efficient tool for scientific communication

Natalia Osica

Building an image of a higher education institution as an instrument of Mega Marketing

Lidia Białoń

Communication between scientific-research institutions and their target groups in the Web 3.0 system

Iris Kaiser

Competitions with electronic simulators for Windows & Android as marketing tools of academic institutions

Michel Muszynski

Why is it worth to become an engineer? - promotional activities of scientific and research institutions and commercial entities

Bogumiła Marczyńska

Financing marketing with EU Funds

Jaromir Matulewicz

Authors

About the Institute of Aviation