Marketing Instytucji Naukowych i Badawczych
2012, Nr 5(6)

Introduction

Witold Wiśniowski

Concept for perfecting the marketing of new technologies at Gdańsk University of Technology

Jerzy Koszałka Damian Kuźniewski

A concept of student relationship management in higher education

Anna Drapińska

Model technology platform for cooperation of research centres with the business sector

Marzena Walasik

The application of CRM type systems in scientific marketing - prospects for effective cooperation of science and industry

Monika Pietrzyk Piotr Winiarski

Gamification and games, their potential for application in marketing strategies

Katarzyna Wrona

Social Media Marketing - why businesses need to use it and how (includes a study of Facebook)

Lilach Bullock Ola Agbaimoni

Crisis management via social media

Agnieszka Chwiałkowska

Social campaigns concerning work safety in the context of social responsibility of business in Poland

Agnieszka Szczygielska Alfred Brzozowski

Geoinformation as a form of promotion of scientific research

Tomasz Nałęcz

A university's brand in the contemporary world

Stanisław Dawidziuk

Universities in Poland in the eyes of public opinion - current state and expectations in light of research

Michał Grech

Positive image of university and local government - common cause

Jan Walczak

Research institutes and scientific-industrial centres in the context of innovative economy in light of experiences of the Institute of Innovative Technologies EMAG

Wojtas Wojtas Stanisław Trenczek Jerzy Keller

The significance of marketing for the development of research and development institutions : experiences of the The Research and Development Centre for Building Insulation Industry

Wioleta Śmiszek-Lindert Artur Miros

ICT platform as a marketing tool of a scientific unit from the food-agricultural branch

Paweł Radomski Piotr Moskała

Authors

About the Institute of Aviation