Acta Universitatis Lodziensis. Folia Oeconomica
1988, Nr 85

Wydawnictwo Uniwersytetu Łódzkiego
ISSN 0208-6018

Checked:

Introduction = wstęp

Jerzy Dietl
Strategic thinking in marketing

Karl Alewell
Strategic planning and control : а сазе study

Franz Böcker Gabriele Blöchl
Behaviour of buyer of industrial products in centrally planned economy : (Polish experience)

Jerzy Dietl
Product innovations propensity at the company level in centrally planned economies : (case study of Poland)

Krystyna Iwińska-Knop
Decision types, personal characteristics and risk aversion

Franz Böcker
Individual's influence within multi-person decision units

Walter Hubel
A new way to analyse attribute risks in preference models

Ahron J. Schwerdt
Better prediction of preferences with individualized sets of relevant attributes?

Herbert Schweikl
Shaping of consumer wants and aspirations in different market conditions

Stanisław Gajewski
Development of retailing institutions in the Federal Republic of Germany

Jens Neugebauer
Vertical marketing management in marketing channels : (conflict and power problems)

Hubertus Müller
Market structure in Poland

Tomasz Domański Wojciech Grzegorczyk
Vertical integration in Poland in the first stage of economic reform : (empirical analysis)

Elżbieta Guzek
Implementing a retail innovation by a Polish industrial company : (a case study)

Tomasz Domański